The screening of
the film Pink Ribbons, Inc took place on October 23rd, 2012 in the
Women’s Studies Center. It was a collaborative event hosted by the Center for
Women’s Studies, Sorella Society, Kappa Kappa Gamma, BCAC, and Colleges Against
Cancer. The event also featured a small bake sale for SHARE Foundation, which
offers support to both Breast and
Ovarian cancer. Pink Ribbons, Inc is a thought-provoking film about the
corporate exploitation of breast cancer. It did an amazing job of unearthing
the unsavory and unethical operations of breast cancer fundraising that is not
easily recognizable. I had plenty of people come up to me after the movie and
say that they never knew that this was going on and just blindly trusted that
these companies were raising money to help end breast cancer. However, in the
movie, we saw that most of the funds do not go to research that could help
different races of women with the disease and it does not go to target-specific
research such as less-damaging treatments. It was apparent that most of the
companies were “fighting” for a cure; however, the products they invested in
and sold contain carcinogens that lead to breast cancer. It was a scary paradox
that I think all people should be aware of. PLEASE watch this movie if you can.
It is available in Case Library for rental and if you cannot watch the movie at
least watch the trailer or visit thinkbeforeyoupink.org
~Natalie George
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