Tuesday, November 6, 2012

Breast Cancer Awareness Film Screening

The screening of the film Pink Ribbons, Inc took place on October 23rd, 2012 in the Women’s Studies Center. It was a collaborative event hosted by the Center for Women’s Studies, Sorella Society, Kappa Kappa Gamma, BCAC, and Colleges Against Cancer. The event also featured a small bake sale for SHARE Foundation, which offers support to both Breast and Ovarian cancer. Pink Ribbons, Inc is a thought-provoking film about the corporate exploitation of breast cancer. It did an amazing job of unearthing the unsavory and unethical operations of breast cancer fundraising that is not easily recognizable. I had plenty of people come up to me after the movie and say that they never knew that this was going on and just blindly trusted that these companies were raising money to help end breast cancer. However, in the movie, we saw that most of the funds do not go to research that could help different races of women with the disease and it does not go to target-specific research such as less-damaging treatments. It was apparent that most of the companies were “fighting” for a cure; however, the products they invested in and sold contain carcinogens that lead to breast cancer. It was a scary paradox that I think all people should be aware of. PLEASE watch this movie if you can. It is available in Case Library for rental and if you cannot watch the movie at least watch the trailer or visit thinkbeforeyoupink.org

~Natalie George 

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